When it comes to online shopping, the checkout process is often where customers can get tripped up. There are a few ways merchants can improve this experience and make it as smooth as possible for their customers. In this post, we’ll outline some tips to help merchants do just that!
Nearly 92% of the immense US eCommerce sites lack proper messaging during the checkout process.
Always use straightforward language to assist customers in comprehending what they are needed to enter and why.
Avoid using general error messages like “Invalid.” And, instead of leaving them wondering, clarify why you need the phone number (for delivery concerns).
Consumers are frequently distracted while using mobile devices while doing other activities. To satisfy mobile customers’ expectations for quick and simple transactions, marketers must create solutions that match their settings, such as smaller displays and in-the-moment demands.
Mobile customers save time and touches by auto-detecting card type based on the ZIP code’s card number, state, and city. For credit card and phone details, deactivate autocorrect and offer numeric keyboards.
3. Navigation and Design
More than 25% of customers leave their carts if the website navigation is complex. Ensure the font is readable (never use less than 11 points) and leave enough space between clickable items.
Allow guests to check out. When requested to register their cards ahead of time, 30% of customers abandon them.
Finally, mark each stage of the checkout procedure so that mobile users can easily track where they are in the process (For instance, “Step 2 of 4”).
Avoid utilizing a coupon section since it encourages customers to look for coupons, yet many never return to checkout.
It is critical to instill credibility and security during the checkout experience.
Consider encapsulating specific fields to give them a sense of security. For example, to strengthen consumers’ sense of security, include a padlock icon on the checkout page to reinstate data security.
Give clients one more opportunity to review their orders and confirm they submitted everything accurately.
5. Analytics and Funnel insights
Understanding where many drop-offs occur in the checkout procedure is critical to reducing cart abandonment.
Utilize field-level metrics to track which fields (address field 1, name field, etc.) customers abandon.
Customize the checkout experience to meet the demands of the clients. Write in the promotion code for them, for instance, if they come from a sale advertisement.
Try to run statistically meaningful tests while evaluating your mobile phone checkout. You shouldn’t call tests until the confidence interval has hit 95% or greater.
Online shopping trends demonstrate that businesses of all sizes fail to fulfill mobile shoppers’ needs. These six methods will provide businesses with clear guidance for improving and modernizing the checkout experience.
Author bio: Content crafter Alex Wilmont has been active in the payments industry for over 15 years. He lives simply, gives generously, and loves his 2 dogs. His mission is to enhance and innovate the fintech industry for years to come.